Money Week letter

For Money Week (while at DBA) – we wrote to prospects clearly explaining the advantages (a quick snapshot, expert, knowledgeable) of reading Money Week.

The credibility of the mailer was reinforced by using respected financial figures and the principles of social proof (if so many others are reading it, there must be something to it).

The letter was crammed with the benefits of the magazine, neatly dismantling objections – and backed up by statistics of share price gains from their hands-on tipsters.